‘Do Goodwill’ is Good for the Economy

After 18 months of living with COVID-19, the only certainty is that we must continue to live with uncertainty. Another sure thing: Goodwill Southern California is positioned to play a significant role in Southern California’s sustainable economic recovery. “Most people know Goodwill because of our thrift stores. But a lot of people are unaware that everything we do is in support of our mission: ‘Transforming Lives Through the Power of Work,'” said Louise Oliver, Regional Operations Officer for Goodwill Southern California. “We serve individuals with disabilities and barriers to employment by providing education, training, work experience and job placement services.”

In spring 2020 when local businesses were scaling back and COVID was ramping up, Goodwill SoCal launched the “Do Good. Do Goodwill” campaign – a multi-pronged response to the crisis that aimed to raise funds for job training and to raise awareness of Goodwill’s mission.

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