Doing Goodwill for People and Planet

Over 100 Years of Good Work

Transforming Lives Through the Power of Work

In times of uncertainty, we at Goodwill Southern California remain steadfast in our commitment to Transforming Lives Through the Power of Work, offering individuals a hand-up and an opportunity to find their next job.

Since 1916, we have opened our doors to everyone seeking our help—regardless of their barriers to employment—serving those with disabilities, experiencing homelessness, formerly incarcerated, disconnected youth, and veterans.

Goodwill is best known for our social enterprise (retail stores), which provides employment opportunities, value for millions of customers, and provide a second life for millions of pounds of donated goods diverted from landfills.

Today, Goodwill is one of the most highly respected and beloved brands in the world.*

*Top Ranked By ENSO Brand World Index

Do Good. Do Goodwill.

Putting Southern California back to work

To expand Southern California’s awareness of, support for, and access to Goodwill SoCal’s employment services, we launched a new campaign: Do Good. Do Goodwill. 

Promoting Goodwill Southern California’s mission of Transforming Lives Through the Power of Work will help us move from the immediate response of the COVID-19 crisis, to adapting to the new challenges we all face in order to provide collaborative solutions for long-term outcomes.

As part of the Do Good. Do Goodwill. Campaign, we have established The Goodwill SoCal Jobs Accelerator Fund to assist those most impacted by the COVID-19 unemployment crisis with job training, placement, and additional supportive services.

Objectives

1916

Katherine B. Higgins launches Goodwill Southern California

1916

1918

Goodwill SoCal opens first retail store

1918

1930

Goodwill SoCal takes on the Great Depression

1930

1940

Goodwill SoCal Employs Veterans returning from WWII

1940

1953

Goodwill SoCal receives the Distinguished Service Citation from the President’s Committee

1953

1965

Goodwill SoCal records a first. The placement of over 100 workers in private industry within one year

1965

1991

Goodwill SoCal receives the Recycling Achievement Award from the California Department of Conservation

1991

2005

Goodwill SoCal becomes a state certified collector of e-waste

2005

2012

Goodwill SoCal opens Veterans Center in Atwater Village

2012

2020

Goodwill SoCal adapts its services to address COVID Crisis

2020

2020

In response to the employment crisis due to COVID-19, Goodwill SoCal launches the Campaign:

Do Good. DoGoodwill.

2020

Become a Partner

Are you ready to champion the creation of jobs vital for the economic sustainability of our local communities?

We welcome individuals and organizations who can help spread the word and promote this cause.

Pledge to Do Goodwill

I support sustainability for communities and for the earth: I Do Goodwill.




Donate

Giving to the COVID-19 Jobs Accelerator Fund will expand our capacity to serve and empower those impacted by COVID-19.