FOR IMMEDIATE RELEASE
Marla Eby – Director, Marketing & Media Relations
VICE Does Goodwill / Fashioning a way forward
Los Angeles, CA, November 9, 2020 – VICE and Goodwill Southern California have partnered up to fashion the way forward in sustainability for people and planet.
In an average year, Goodwill Southern California diverts 130 million pounds of reusable or recyclable goods from landfills and serves 20,000 – 30,000 job seekers through its 11 regional employment centers. But in a year as unprecedented as 2020, Goodwill Southern California is adapting to what may be one of the greatest crises in unemployment in our lifetime.
VICE heard the news and was more than willing to help. As part of the “Do Good. Do Goodwill.” campaign, a collection of VICELAND merchandise will be made exclusively available in select Goodwill Southern California retail locations. The in-store offerings will run alongside a specially curated online collection, featuring repurposed VICELAND pieces by the likes of B WOOD, Circulate, Cozy Floor Coverz, First Language, Safe Stadick x Deep City Vintage, Night School Math Club, NezYorkCity, Leapt.Cartel, IIINFLUX, and MidwestKids. All proceeds from the sale of the in-store and online collection will go to the Goodwill SoCal Jobs Accelerator Fund, assisting those most impacted by the COVID-19 crisis in unemployment with job training, placement, and additional supportive services.
“Many of these artists got into the scene through their local Goodwills. It’s where they got to create and explore so there’s a lot of love and respect for others following or coming up through those channels. As individuals that have been able to fund our creativity through clothing found at Goodwill’s retail offerings, we love being able to creatively use that clothing as a vehicle to come back and fund Goodwill’s employment and vocational services. It’s great to be able to give back to the community. And we’re excited to do it with our friends. This is how VICE Does Goodwill.” says Jason Hall, Director of Merchandise at VICE.
To support Goodwill Southern California’s “Do Good. Do Goodwill” campaign, and the Jobs Accelerator Fund directly, please visit Give.Goodwillsocal.org or Text “JOBS” to (323) 443-1277.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.
About Goodwill Southern California
Transforming lives through the power of work, Goodwill Southern California (GSC) serves individuals with disabilities or other vocational challenges, as well as businesses, by providing education, training, work experience and job placement services. Each year, GSC prepares and places thousands of individuals into sustainable employment through programs and services offered at three campuses, Career Resource Centers, WorkSource Centers, Deaf, Youth and Veteran Employment Programs throughout Los Angeles (north of Rosecrans Ave.), Riverside and San Bernardino counties. GSC supports its mission with proceeds generated from more than 80 stores and 30 attended donation centers. GSC spends 95 percent of its budget on programs and services. Committed to caring for the earth, last year GSC diverted over 100 million pounds of reusable or recyclable goods from landfills. Goodwill is GOOD for Everyone!